![]() ![]() The Unplugged line leans into recent consumer enthusiasm for cannabis products, especially cannabidiol (CBD)-infused foods and beverages. Enthusiasm for cannabis-adjacent products soars Want to read more about food and beverage trends? Check out our Food & Beverage: An Industry Snapshot report for insights and brand rankings. If women, a newly-targeted consumer demographic, are brought into the market, this could greatly expand even more in 2022 and the years ahead. In 2021, energy drink sales grew by 12.6% to reach $14 billion. Rockstar’s product expansion is a smart move given the recent boom in the energy drink industry. Over 90% of Rockstar drinkers told PepsiCo that they want a beverage that can lift their mood, not just their energy levels. PepsiCo made this functional change in response to customer feedback. Rockstar’s Unplugged line markets to consumers who want to increase “ good vibes“ rather than feel an adrenaline rush. Now Rockstar is striving to capture the other half of American consumers: women. (It doesn’t take long to find an energy drink ad showcasing the extreme-sport world. Over the years, the energy drink market has primarily targeted male consumers. Each bottle is infused with hemp seed oil, lemon balm, spearmint, and B vitamins. The beverage is available in three flavors (Blueberry, Passionfruit, and Raspberry Cucumber) with 0 grams of sugar, 0 calories, and 80 grams of caffeine (half the caffeine of most Rockstar drinks). Rockstar Unplugged’s flavor and nutritional profile was designed to appeal to female consumers. If you have any questions regarding this offer, please feel free to contact us through email or you can reach us by phone, M-F 9-5 ET at 1-80.In February 2022, PepsiCo’s Rockstar Energy brand launched a new line of drinks under the name Rockstar Unplugged. Please use the unique links below to purchase Rockstar OG flavors on Amazon.Rockstar Original 12pkRockstar Sugar Free 12pkAgain, we appreciate your feedback and we’re excited to share this offer with you. While many have told us they enjoy these new flavors, we realize this change may have caught some of our loyal fans by surprise.īecause we know you miss the original product, we’d like to make it available to you. ![]() This decision was made with input from loyal fans across the country. We heard your feedback and wanted to reach out directly to share some additional information with you.Īs you have noticed, we changed the flavor profile of Rockstar Original and Sugar Free flavors. Thank you for contacting us regarding our Rockstar Energy Drink products. I just bought some so hopefully they are the right ones. No I have not been drinking them consistently through the years. I’m going on 14 years of this being my go to energy drink. Also seems that most people I know stick with the flavor or brand they like. This is like your coffee or creamer all the sudden tasting fruity!! I wake snd drink a rockstar. Now I get to pull out cans and make sure they’re not the Black tab and no double RR”s because Me and my Roommates buy atleast 8 a time if not a case. If your a Rockstar, Red Bull or Monster drinker you usually pick one and stick with it. ![]() How can you say “ORIGINAL” and be different. ![]() She sent me 4 pack of 4 free coupons because we have bought a case. We thought they messed up in the factory. I called the Pepsi company in the US and the lady who answered appeared to know nothing about this either. Last month I bought some with black tab instead of red or gold, says “ original “ but it’s a grape and fruity taste. ![]()
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